customer survey

You’ve been tasked with creating a new customer survey, one of two things generally happens: A blank page (or screen) is staring at you OR you’ve written a thousand questions – and you know no-one is going to fill that out! Aaargh! Take a breath, and go back to the beginning. What was the reason for creating the survey? (If it’s because everyone else seems to do it, you need to take a step further back and understand how YOU will benefit from it). If you really don’t know and are just trying to establish if your customer are satisfied – STOP!!! Change that objectiveRead More →