customer experience

Customer Experience

There’s a simple reason that all the big brands invest and conduct research and development into customer experience…..increased sales! The feel-good factor of receiving great feedback after a great business interaction is the cherry on top of the cake, the warm and fuzzy feeling that you’re doing a good job – but it’s the sales that keep us in business – and that’s essential – it’s not just to ‘be nice’. A continuous pulse check of what consumers are liking, not liking and most importantly what encourages them to be loyal and continuous customers is as essential to any business as being able to receiveRead More →